Service Direct Blog

Pro Tips and Updates to maximize your business marketing strategy.

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How to Use Buyer Psychology to Increase Your Average Ticket Price

How to Use Buyer Psychology to Increase Your Average Ticket Price

Dec, 13th 2019 by Matt Buchanan

To fully understand how to create value for your services, it’s important to understand the psychology of homeowners when choosing to buy your services.
How To Make Your Google Ads Smart Campaigns Smarter

How To Make Your Google Ads Smart Campaigns Smarter

Oct, 31st 2019 by Ty Alyea

In the age of automation, marketers should focus their time on these critical best practices to ensure their smart campaigns are actually smart.
Service Direct Listed On The Inc. 5000 For 4th Consecutive Year

Service Direct Listed On The Inc. 5000 For 4th Consecutive Year

Aug, 14th 2019 by Rachel Ramsey

For the 4th Time, Service Direct Appears on the Inc. 5000, Ranking No. 3309 With Three-Year Revenue Growth of XX Percent.
Introducing Service Direct's Referral Program!

Introducing Service Direct's Referral Program!

Aug, 8th 2019 by Rachel Ramsey

We're excited to announce our new Referral Program. Share Service Direct with a friend and you get $100!
2019 Home Service Call Performance Report

2019 Home Service Call Performance Report

Aug, 7th 2019 by Service Direct

An analysis of inbound call performance in the home services industry, and the most critical call metrics that impact the bottom line.
What is Pay Per Lead?

What is Pay Per Lead?

Aug, 7th 2019 by Rachel Ramsey

One of the most ambiguous terms in lead generation is pay-per-lead (PPL). This is a muddled term because, for one, it’s sometimes used incorrectly.
The Benefits Of Advertising Online With Google

The Benefits Of Advertising Online With Google

Aug, 7th 2019 by Rachel Ramsey

It’s important to take a look at the highly measurable benefits and profit potential that come with effective and strategic Google Ads campaigns.
Lead Generation Pricing Models For Contractors

Lead Generation Pricing Models For Contractors

Aug, 7th 2019 by Rachel Ramsey

When it comes to lead generation for home service contractors, pricing models for online lead services can vary quite a bit, so which one is best for you?
Exclusive vs. Shared Leads for Contractors

Exclusive vs. Shared Leads for Contractors

Aug, 7th 2019 by Rachel Ramsey

In the world of lead generation companies, there are multiple business models that boil down to you paying someone to drive potential customers your way.
How To Get More Plumbing Leads For Your Business

How To Get More Plumbing Leads For Your Business

Aug, 7th 2019 by Rachel Ramsey

If you’re wondering how to get plumbing leads consistently, consider some of the following techniques.
Customer Spotlight: Black Diamond Experts

Customer Spotlight: Black Diamond Experts

Sep, 12th 2018 by Cheryl Spriggs

We sat down with Carlos Lee—Black Diamond’s Director of Marketing—to find out how they’re using our services to grow their business.
Service Direct Listed On Inc. 5000 For 3rd Consecutive Year

Service Direct Listed On Inc. 5000 For 3rd Consecutive Year

Aug, 15th 2018 by Rachel Ramsey

For the 3rd Consecutive Year, Service Direct Appears on the Inc. 5000, Ranking No. 2,284 With Three-Year Revenue Growth of 192 Percent.