One of the most ambiguous terms in lead generation is pay-per-lead (PPL). This is a muddled term because, for one, it’s sometimes used incorrectly.

It’s important to take a look at the highly measurable benefits and profit potential that come with effective and strategic Google Ads campaigns.

When it comes to lead generation for home service contractors, pricing models for online lead services can vary quite a bit, so which one is best for you?

In the world of lead generation companies, there are multiple business models that boil down to you paying someone to drive potential customers your way.

If you’re wondering how to get plumbing leads consistently, consider some of the following techniques.

We sat down with Carlos Lee—Black Diamond’s Director of Marketing—to find out how they’re using our services to grow their business.

For the 3rd Consecutive Year, Service Direct Appears on the Inc. 5000, Ranking No. 2,284 With Three-Year Revenue Growth of 192 Percent.

We analyzed a random sample of calls across several home service categories to better understand how call performance impacts the bottom line.

Our mission is to help local service businesses grow and thrive. As such, we compiled the five most popular articles on local lead generation to date.

We sat down with our four co-founders and got the scoop on the humble beginnings of Service Direct, and how it became the business that it is today.

We sat down with Angie Zeppieri from Hi-Lite Electric in Toronto to learn more about how they've used Service Direct to grow their business.

Handyman Connection Foundation For Success 2018 brought all franchisees together. Each year, vendors are invited to participate in this celebration, with a variety of activities in place for networking between franchisees and vendors like Service Direct.