Service Direct Blog

Pro Tips and Updates to maximize your business marketing strategy.
COVID-19 Pandemic: What Local Service Businesses Are Doing

COVID-19 Pandemic: What Local Service Businesses Are Doing

May 22, 2020 by Rachel Ramsey

We surveyed home service businesses to understand their outlook on the Covid-19 pandemic and how they're addressing those challenges.

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5 Tips For High Converting Websites For Local Service Businesses

5 Tips For High Converting Websites For Local Service Businesses

March 23, 2020 by Taylor Stafford

We boiled down our best practices to the 5 most important tips that home service businesses can do to help improve their website conversion rate.
3 KPIs You Can't Afford To Ignore

3 KPIs You Can't Afford To Ignore

February 24, 2020 by Matt Buchanan

Knowing the answer to these 3 critical KPIs will help you make more informed marketing decisions.
How to Improve Customer Confidence

How to Improve Customer Confidence

February 6, 2020 by Guest Author - Simply Business

Learn how you can improve a customer’s confidence in your business with these four tips.
How To Increase Your Sales Velocity By Slowing Down

How To Increase Your Sales Velocity By Slowing Down

February 4, 2020 by Matt Buchanan

Learn how we doubled sales productivity by slowing down. Instead of focusing on dials, we focused on making every conversation meaningful.
10 Ways To Get More HVAC Leads

10 Ways To Get More HVAC Leads

January 14, 2020 by Rachel Ramsey

When you're running an HVAC business, explore effective marketing strategies to grow your business and help get you quality HVAC leads.
5 Things Every Bootstrap Founder Should Know

5 Things Every Bootstrap Founder Should Know

January 2, 2020 by Matt Buchanan

Based on the hard lessons we have learned here at Service Direct, here are the top five things every bootstrapped founder should know.
How to Use Buyer Psychology to Increase Your Average Ticket Price

How to Use Buyer Psychology to Increase Your Average Ticket Price

December 13, 2019 by Matt Buchanan

To fully understand how to create value for your services, it’s important to understand the psychology of homeowners when choosing to buy your services.
How To Make Your Google Ads Smart Campaigns Smarter

How To Make Your Google Ads Smart Campaigns Smarter

October 31, 2019 by Ty Alyea

In the age of automation, marketers should focus their time on these critical best practices to ensure their smart campaigns are actually smart.
Service Direct Listed On The Inc. 5000 For 4th Consecutive Year

Service Direct Listed On The Inc. 5000 For 4th Consecutive Year

August 14, 2019 by Rachel Ramsey

For the 4th Time, Service Direct Appears on the Inc. 5000, Ranking No. 3309 With Three-Year Revenue Growth of XX Percent.
Introducing Service Direct's Referral Program!

Introducing Service Direct's Referral Program!

August 8, 2019 by Rachel Ramsey

We're excited to announce our new Referral Program. Share Service Direct with a friend and you get $100!
2019 Home Service Call Performance Report

2019 Home Service Call Performance Report

August 7, 2019 by Service Direct

An analysis of inbound call performance in the home services industry, and the most critical call metrics that impact the bottom line.
What is Pay Per Lead?

What is Pay Per Lead?

August 7, 2019 by Rachel Ramsey

One of the most ambiguous terms in lead generation is pay-per-lead (PPL). This is a muddled term because, for one, it’s sometimes used incorrectly.